Assoc. Prof. Ts. Dr. Siti Nuurul Huda binti Mohammad Azmin is a renowned researcher and innovator in the field of skincare and cosmetic science. As the founder of Clasiti, she has dedicated her career to developing high-quality skincare products based on scientific research. Dr. Huda is an Associate Professor at Universiti Malaysia Kelantan (UMK) and has led numerous studies on the potential of natural ingredients in skincare formulations. Her groundbreaking research on watermelon rind extract has gained recognition and won multiple innovation awards. With a strong passion for science and entrepreneurship, she continues to bridge the gap between academic research and commercial skincare solutions, making scientific innovations accessible to the public.